Head of Product-Led Growth Marketing

Role Description We are seeking a Senior Director of Product-Led Growth (PLG) Marketing to own marketing’s contribution to our self-serve revenue line. This high-impact leader will hold P&L responsibility for our PLG marketing initiatives, orchestrating the end-to-end customer lifecycle from initial acquisition and activation to expansion and retention. In this role, you will lead and scale Dropbox’s global digital marketing functions, including Paid Media (Brand & Performance), SEO/GEO, Web Strategy, and Lifecycle Marketing. The ideal candidate is a deeply analytical, growth-minded leader who can seamlessly bridge data-driven performance marketing with brand storytelling, collaborating closely with Product, Analytics, Sales, and Brand teams to optimize user journeys across Brand, PLG, and Sales-Led Growth (SLG) motions. This includes engineering the data foundations and trigger mechanisms to identify enterprise-ready accounts within our self-serve base and seamlessly routing them to our Sales and Field Marketing teams. Responsibilities P&L Ownership: Drive the strategic vision and financial accountability for Dropbox’s PLG marketing revenue, maximizing customer lifetime value (LTV) while managing efficient customer acquisition costs (CAC). Paid Media Strategy: Oversee global paid media budgets across performance and brand channels. Deliver aligned Statements of Work (SOW) to support Brand and Field Marketing while relentlessly optimizing self-serve user acquisition. Lifecycle & Retention Marketing: Own the global lifecycle marketing strategy (email, in-product, push) to accelerate user activation, habit formation, premium upgrades, and long-term retention. Web & Search Optimization: Lead SEO/GEO (Generative Engine Optimization) and Web properties to drive high-quality organic traffic, continuous conversion rate optimization (CRO), and deep user engagement. Cross-Functional Orchestration & PQL Pipeline: Partner deeply with Product, Engineering, and Data Analytics to