Data Scientist, Marketing

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! We're looking for a Marketing Data Scientist to join Figma's Data Science team and drive how we measure and optimize the impact of our global brand investments. In this role, you'll partner closely with Brand Marketing, Creative, Media, and Research teams to develop measurement frameworks, generate actionable insights, and influence strategic decisions that support long-term business growth. This is a unique opportunity to be the first dedicated Data Scientist supporting Brand Marketing at Figma. You'll work directly with senior marketing leaders to establish new measurement capabilities, solve complex business problems, and define the future of brand analytics at one of the world's most recognized software companies. This is a full time role that can be held from one of our US hubs or remotely in the United States. What you'll do at Figma: Develop and own end-to-end measurement frameworks, attribution models, and channel-level evaluation tools to assess the impact of Figma's marketing investments across the full funnel and inform budget allocation Partner with stakeholders across Brand Marketing, Email, Lifecycle, Demand Gen and Research teams to define success metrics, uncover insights, and drive data-informed decision making Develop and apply statistical and machine learning models to solve key marketing challenges, including audience targeting, creative effectiveness, customer engagement, and campaign performance measurement Build dashboards, reporting frameworks, and analytical tools that h