Growth Marketing Lead, Guest Engagement

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The community you will join: The Engagement Growth Marketing team sits at the intersection of marketing, product, engineering, and data science, shaping the guest journey and driving meaningful top-line impact. As the Growth Marketing Lead, Engagement (Guest), you’ll help engage and convert guests exploring their next trip on Airbnb. You’ll join a high-performing team focused on building deeply personalized lifecycle experiences powered by insights, data, and real-time guest signals. The difference you will make: You will define and execute the lifecycle strategy that turns guest interest into bookings. You’ll lead personalized email and push programs that help guests discover new pilot programs that Airbnb is testing into. You’ll partner with Creative, MarTech, MarOps, Analytics, Data Science, Product, and PgM to build a roadmap grounded in guest insights, experimentation, dynamic content, and ML/AI-based decisioning. You’ll bring strong strategic thinking, analytical rigor, and technical depth to turn insights into action. You’ll set clear priorities, align cross-functional partners, and ensure high-quality execution—while acting as a culture carrier who fosters a positive, collaborative, growth-minded team environment. A typical day: Lead strategy and lifecycle marketing execution across email and push - with a primary focus on new airbnb pilots. Partner with global business teams to translate new airbnb pilots and promotional moments into effective customer journeys and campaigns. Leverage segmentation, behavioral triggers and personalization to improve campaign performance and customer engagement. Partner