Content Creator - Kids' Fashion (D2C)

The One-Line Pitch We make dresses little girls twirl in. You make the twirl impossible to scroll past. The Real Talk Here's the truth nobody puts in a JD: a beautiful dress on a hanger is invisible. The same dress, on a giggling 5-year-old, mid-spin, cut to the right trending sound — that's a completely different product. That version gets saved, shared, and bought. Right now, we're leaving that version on the table. We need someone whose whole job is making sure we never do that again. If you're the kind of person who can't watch a Reel without mentally re-cutting it, who knows a hook is dying by the third frame, who gets why a 7-second video can outsell a full photoshoot — this is built for you. What You'll Own The daily Reel machine. Twirls, transitions, reveals, GRWM-for-toddlers. Shot, edited, posted — daily. Not weekly. Daily. The algorithm, not just the aesthetic. You know trending audio has a shelf life of days, not weeks. You cut hooks that land in 1.5 seconds. Pretty is table stakes — you're building for saves and shares. The set — chaos and all. Our talent is under 10 and doesn't take direction like a model. You get the real smile, the real spin, without losing your cool or the shot. The product's best angle, always. Light, framing, colour, styling — you make sure the dress is the main character in every single frame. The calendar. Festivals, birthdays, weddings, seasons — you know when parents are actually buying, and you're already planning content around it before anyone asks. The scoreboard. Reach, saves, shares, watch-time — you check it, you learn from it, you don't repeat what flopped. The stills, too. Product shots, lifestyle, BTS — same eye, different format. What Gets You Hired You need: 1–3 years shooting and editing short-form video that's actually gone somewhere — for a brand, agency, or as a creator (fashion/kids/lifestyle/D2C is gold) A portfolio of Reels with real numbers behind them, not just nice thumbnails Fluency in CapCut and/or Prem