Content Creator & Video Lead — Kids' Fashion Brand

The Role in One Line Own the camera and the edit for a fast-growing kids' fashion label — turning our dresses into scroll-stopping Reels that make parents tap save , share , and "how do I order this?" Why This Role Exists We make beautiful clothing for little girls — but beautiful clothing doesn't sell itself on Instagram. Motion does. A flat-lay photo gets a polite like. A 7-second twirl on the right trending audio reaches 50,000 strangers — half of whom are mums looking for exactly this. Right now, that engine is under-built. That's your job. You are not "someone who shoots a few videos." You are the person who makes the brand move — daily Reels, scroll-stopping hooks, and content that travels beyond our followers to bring new customers in. If you can do that, you become the most important growth lever in the brand — and you'll be treated, resourced, and rewarded like one. What You'll Actually Do 1. Shoot Reels that travel — daily - Twirls, transitions, outfit reveals, slow-mo flares, "get ready with me" for little ones. You'll plan, shoot, and ship short-form video on a daily cadence. Volume and consistency are the game. 2. Edit for the algorithm, not just for pretty - You ride trending audio while it's still trending. You cut tight hooks in the first 1.5 seconds. You know what makes a Reel get saved and shared — and you build for that, in CapCut, Premiere Pro, or whatever gets it done fast. 3. Direct kids on set — with patience - Our models are children. You can get a genuine smile, a spin, a moment — without a stressed-out set. Calm, playful, quick. This is a real skill and it's non-negotiable. 4. Make the product the hero - Lighting, framing, styling, colour — every frame should make the dress look like the most special thing in a little girl's wardrobe. You have an eye, and you protect the brand's aesthetic. 5. Run your own kit, end to end - You bring your own camera and studio setup (lighting, backdrop, basic grip) and know how to get consistently high-quali