Senior Manager, Product Marketing

Senior Product Marketing Manager Overview BusPatrol is seeking a strategic, highly collaborative, and execution-oriented Senior Product Marketing Manager to lead product marketing initiatives across our portfolio of school safety, transportation technology, AI, and public-sector solutions. This role will serve as the primary bridge between Product Management, Sales, Customer Success, Government Relations, Marketing, Revenue Operations, and Executive Leadership to ensure our products are positioned effectively, launched successfully, and continuously differentiated in the market. As the Senior Product Marketing Manager, you will own the development and execution of product marketing strategy across the product lifecycle—from market research and positioning through commercialization, launch, competitive strategy, and sales enablement. You will play a critical role in shaping how BusPatrol brings products to market while translating complex technologies into compelling customer value propositions that resonate with school districts, municipalities, law enforcement agencies, transportation providers, and other public-sector organizations. This role is ideal for an experienced product marketing leader who thrives in high-growth environments, enjoys building scalable programs, and is equally comfortable developing long-term strategy and executing day-to-day initiatives that drive measurable business results. Key Responsibilities Product Marketing Strategy & Positioning Own BusPatrol's product marketing strategy across the product portfolio. Develop differentiated positioning, messaging, and value propositions that clearly communicate customer value and competitive differentiation. Partner with Product Leadership to influence product roadmap decisions using customer, market, and competitive insights. Develop messaging frameworks that support customer acquisition, expansion, retention, and new market entry. Ensure consistent messaging across all customer-facing channels and