Creative Strategist, Full Funnel

About OnePay OnePay is the consumer fintech trusted by millions of Americans to make money better. Our financial system is broken. High fees, low rates, and too few ways to actually grow your money. We’re fixing it. And we’re moving fast. We’re an all-in-one financial services platform that brings together banking, high-yield savings, credit cards, point-of-sale lending, investing, and crypto in one place. We also partner with employers, HCM providers, gig platforms, and others to deliver embedded financial services to millions of employees and frontline workers. We’re backed by Walmart, the world’s largest retailer, and Ribbit Capital, one of fintech’s most respected investors, giving us rare scale, distribution, and the opportunity to build something truly category-defining. But what really sets OnePay apart is how we move. Our customers don’t have time to wait… and neither do we. This place moves fast, and we’re looking for people who are: Ready to run Hungry and driven by urgency Exceptional at what they do, with low ego Comfortable operating in motion The Role As a Creative Strategist at Onepay, you will drive full-funnel creative strategy — from brand awareness through paid acquisition, landing page experience, and post-app onboarding. This is a high-impact role at the intersection of brand, growth, and product. You'll be the strategic voice ensuring our messaging is cohesive, conversion-focused, and consistent across every customer touchpoint. You will: Develop and maintain a cohesive creative strategy across the entire customer journey, from awareness ads through landing pages, app store presence, and onboarding Work closely with Social, SEM, and other paid channel leads to inform creative strategy, brief assets, and influence the creative testing agenda Build and maintain a structured creative testing framework in partnership with channel leads — developing hypotheses, prioritizing experiments, synthesizing results, and turning learnings into actionable rec