Senior Tracking Manager - GA4 / GTM / Server-Side Tracking (m/f/d)

At Statista , we’re all about facts and data, for we are the world's leading business data platform. By providing reliable and easy-to-use data as well as various data analytics products and services, we empower people worldwide to make fact-based decisions. Founded in Hamburg in 2007, we have quickly grown into a global company with offices in major cities such as London, New York, Berlin and Tokyo. And we still have a lot of plans. Our constant growth does not only prove our success, but also keeps creating new development and career opportunities for our employees. We value and celebrate our diverse culture. You are welcome here for who you are, no matter where you come from, what you look like, or whether you prefer bar graphs to pie charts. Your story matters – keep writing it as part of our team. Are you ready to join us? About the Role Own and scale our end-to-end tracking setup across web and server-side environments. You’ll define event architecture for a modern SPA, ensure high-quality data, and partner with product and engineering on experimentation and performance analysis. What You’ll Do Own tracking across GA4, GTM, and server-side (sGTM) Design event architecture and data layers for SPAs Define and implement tracking plans for product and marketing Enable A/B testing and experimentation tracking Ensure data quality, consistency, and GDPR compliance Integrate analytics and third-party tools Collaborate with product, engineering, and data teams What You Bring Experience in web analytics, tracking, or product analytics Strong hands-on skills with GA4, GTM, and server-side tracking Experience with SPA tracking, data layers, and event design Good understanding of JavaScript and tracking implementation Familiarity with APIs, backend setups, and databases (e.g., Redshift, PostgreSQL) Experience with A/B testing and data-driven product decisions Knowledge of GDPR and consent management Plus: AWS, analytics/data engineering background, or experience in complex