Jr. Digital Media Public Relations Specialist

Overview The Jr. Digital Media Public Relations Specialist is a relationship-driven digital marketer who builds authority, visibility, and trust for brands across the internet through earned media, strategic publisher partnerships, and high-impact content ideation. This role sits at the center of modern PR, SEO, and AI Search visibility. You will cultivate long-term relationships with editors and publishers, pitch compelling story ideas, and orchestrate content placements that drive real business outcomes—brand authority, search trust, AI citations, traffic, and leads. Rather than writing all content yourself, you operate as a strategist, tastemaker, and editor-in-chief–style leader —developing story angles, headlines, and media narratives, then collaborating with writers and internal teams to bring those visions to life What You’ll Do Build & Manage Publisher Relationships Develop and maintain strong relationships with editors, journalists, and publishers across major digital publications. Pitch original, high-value story ideas that align with publisher editorial standards and audience needs. Earn consistent publication opportunities through reputation, credibility, and the quality of ideas—not transactional outreach. Act as a trusted contributor whose work helps publishers grow traffic, readership, and authority. Drive Earned Media & AI Search Visibility Secure earned placements, citations, brand mentions, and backlinks across authoritative third-party websites. Help clients build trust and authority in the eyes of Google Search and AI search engines. Specialize in earning AI Search citations and references — a core driver of visibility in modern search experiences. Support both earned and strategic paid media partnerships when appropriate, always with ROI and authority in mind. Content Strategy, Ideation & Tastemaking Operate like an editor-in-chief: ideate story angles, headlines, themes, and narratives across industries. Identify emerging trends, content gaps,