Where Generative AI Is Used

In India and Worldwide

AreaExamplesWhat the AI does
Customer supportSwiggy, Zomato, Flipkart, banking chatbotsAnswers "where is my order", refunds, policy questions
E-commerce searchFlipkart, Amazon, MeeshoUnderstands "red kurta for wedding under 2000"
Payments and fintechRazorpay, PhonePe, PaytmSupport bots, explaining failed payments, fraud review notes
SaaS productsFreshworks Freddy AI, Zoho Zia, Notion AIDrafting replies, summarizing tickets and docs
CodingGitHub Copilot, Claude Code, CursorCode completion, explaining and fixing code
Search and researchPerplexity, Google AI OverviewsAnswers with sources
EducationDuolingo, Khan Academy (Khanmigo), Byju's, PhysicsWallahTutoring, practice questions, explanations
Government and languagesBhashini, Sarvam AI, KrutrimIndian-language translation and voice

The Common Pattern

user text ──► your app ──► adds context (order data, policy text) ──► LLM API
                                                                         │
user sees ◄── your app checks/formats the answer ◄──────── model reply ◄─┘

Almost every product above is this loop. The model is one part; your app supplies the data, rules and checks. Throughout this material we build one such app: the ShopEase AI Assistant for the ShopEase e-commerce store.