Head of Influencers & Community
Duolingo · New York, NY
Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!
At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.
Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.
Read our blog to learn more.
About the role...
Duolingo’s brand is one of the most beloved and talked-about in consumer tech — and we’re looking for a senior leader to turn that cultural relevance into a measurable growth engine. As Head of Community & Influencers, you’ll build and own the function responsible for UGC reach, word-of-mouth acquisition, and creator-driven growth across all Duolingo verticals.
This is a leadership role with broad strategic scope. You’ll define the vision for how Duolingo engages influencers, creator partners, and our global learner community — from celebrity partnerships to superfan advocacy programs to community experiences in and out of app. You’ll work at the intersection of brand, product, and growth, partnering directly with senior leaders across marketing, product, and data science to architect systems that compound organic distribution over time.
You’ll report to the Head of Brand Marketing and will build, lead, and develop a high-performing team across influencer, creator, and community functions.
🧠 You will...
• Own the full influencer, creator, and community flywheel from strategy to execution and scale it into a measurable, top-of-funnel growth engine
• Build and operate our partnerships across celebrities, influencers, and creators from deal flow and negotiation to creative and results, optimizing for CPM and cost-per-new-user
• Architect a world-class advocate network that converts brand love into measurable word-of-mouth growth, and keeps Duolingo culturally relevant at scale
• Design and launch a tiered loyalty and rewards program that turns our most engaged learners into an owned growth channel
• Collaborate deeply with product teams to increase in-app shareability, surface community-driven content, and create in-app features that reward and incentivize organic advocacy.
• Build the attribution and measurement infrastructure that connects community and creator activity to business outcomes
• Ensure new feature launches, vertical expansions, and cultural moments are systematically amplified through creator and community channels
• Lead, develop, and build a high-performing team that executes at startup speed across the org
✅ You have...
• Experience driving measurable business outcomes across the creator & community industry
• Built or led a product at scale in the creator economy
• Proven success building multi-platform advocacy programs with measurable ROI and business growth
• Experience owning a product roadmap
• Experience in managing a scaled influencer program that contributed significantly to top of funnel growth
• Deep understanding of attribution, social, and product analytics with a proven track record of building scalable success frameworks
⭐ Exceptional candidates will have...
• Founder experience working in a 0 to 1 environment in the tech space
• Experience working at a world-class consumer brand
• A passion for education, culture, and language
The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation. We encourage you to talk with your recruiter for more information related to compensation for this role!
Salary Range:
At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.
Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.
Read our blog to learn more.
About the role...
Duolingo’s brand is one of the most beloved and talked-about in consumer tech — and we’re looking for a senior leader to turn that cultural relevance into a measurable growth engine. As Head of Community & Influencers, you’ll build and own the function responsible for UGC reach, word-of-mouth acquisition, and creator-driven growth across all Duolingo verticals.
This is a leadership role with broad strategic scope. You’ll define the vision for how Duolingo engages influencers, creator partners, and our global learner community — from celebrity partnerships to superfan advocacy programs to community experiences in and out of app. You’ll work at the intersection of brand, product, and growth, partnering directly with senior leaders across marketing, product, and data science to architect systems that compound organic distribution over time.
You’ll report to the Head of Brand Marketing and will build, lead, and develop a high-performing team across influencer, creator, and community functions.
🧠 You will...
• Own the full influencer, creator, and community flywheel from strategy to execution and scale it into a measurable, top-of-funnel growth engine
• Build and operate our partnerships across celebrities, influencers, and creators from deal flow and negotiation to creative and results, optimizing for CPM and cost-per-new-user
• Architect a world-class advocate network that converts brand love into measurable word-of-mouth growth, and keeps Duolingo culturally relevant at scale
• Design and launch a tiered loyalty and rewards program that turns our most engaged learners into an owned growth channel
• Collaborate deeply with product teams to increase in-app shareability, surface community-driven content, and create in-app features that reward and incentivize organic advocacy.
• Build the attribution and measurement infrastructure that connects community and creator activity to business outcomes
• Ensure new feature launches, vertical expansions, and cultural moments are systematically amplified through creator and community channels
• Lead, develop, and build a high-performing team that executes at startup speed across the org
✅ You have...
• Experience driving measurable business outcomes across the creator & community industry
• Built or led a product at scale in the creator economy
• Proven success building multi-platform advocacy programs with measurable ROI and business growth
• Experience owning a product roadmap
• Experience in managing a scaled influencer program that contributed significantly to top of funnel growth
• Deep understanding of attribution, social, and product analytics with a proven track record of building scalable success frameworks
⭐ Exceptional candidates will have...
• Founder experience working in a 0 to 1 environment in the tech space
• Experience working at a world-class consumer brand
• A passion for education, culture, and language
The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation. We encourage you to talk with your recruiter for more information related to compensation for this role!
Salary Range:
96,000 —
94,000 USD
Benefits: Take a peek at how we care for our employees' holistic well-being with our benefits here .
Job Alerts: Sign up for job alerts here .
Accommodations: We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact accommodations@duolingo.com .
Equal Employment Opportunity: Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Fraud Warning: Unfortunately, there is a rise in scammers pretending to be real Duolingo employees. Duolingo and our employees will never ask for your Social Security number, bank details, or passport info, and we’ll never ask you to deposit a check, purchase equipment, or exchange money during the interview process. Real Duolingo employees always use an email that ends in @duolingo.com or @recruiting.duolingo.com. Stay alert and double-check these details before sharing any information.
By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice .
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Public study materials
- Python (Python)
- Python Fundamentals · basic
- Control Flow · basic
- Strings · basic
- Collections / Data Structures · basic
- Functions · basic
- Modules and Packages · basic
- File Handling · basic
- Exception Handling · basic
- Object-Oriented Programming (OOP · medium
- Advanced Python Concepts · advance
- Functional Programming · advance
- Multithreading & Multiprocessing · advance
- Async Programming · advance
- System Architecture (System Architecture)
- Fundamentals of System Architecture · basic
- Distributed System Basics · basic
- System Reliability Concepts · basic
- Scaling Concepts · basic
- Networking Basics · basic
- Web Communication · basic
- API Communication · basic
- Proxy & Delivery Systems · basic
- Web Architecture Basics · basic
- Rendering Architectures · basic
- Frontend Advanced Concepts · basic
- Message Queue Basics · medium
- What is Load Balancer · medium
- Load Balancing Algorithms · medium
- API Design Basics · medium
- API Protection · medium
- Authentication Basics · medium
- Security Tokens · medium
- Security Threats · medium
- Encryption & Security · medium
- SQL Database Basics · medium
- SQL Scaling Concepts · medium
- NoSQL Databases · medium
- Database Optimization · medium
- Replication Strategies · medium
- Caching Basics · medium
- Cache Storage Systems · medium
- Cache Strategies · medium
- Event-Driven Systems · advance
- Queue Reliability · advance
- Microservices Basics · advance
- Microservice Communication · advance
- Distributed Transactions · advance
- DevOps Basics · advance
- Automation Tools · advance
- Deployment Strategies · advance
- Monitoring Basics · advance
- Monitoring Tools · advance
- Distributed System Concepts · advance
- Distributed Algorithms · advance
- Express.js — Web APIs & middleware (expressjs)
- Application setup · basic
- Routing deep dive · basic
- 1. MVC / Layered Architecture · medium
- Validation · medium
- File uploads · medium
- Sessions & auth (stateful) · medium
- Passport & strategies · medium
- Templating & SSR · medium
- WebSockets & SSE · medium
- Security middleware · advance
- Reverse proxies & trust · advance
- Performance · advance
- API design & versioning · advance
- Testing with Supertest · advance
- GraphQL & tRPC (overview) · advance
- Deployment checklist · advance
- Middlewares · basic
- Request & Response · basic
- System Designing (System Designing)
- Day-1 : What is system Designing ? · basic
- Day-2 : Vertical vs. Horizontal Scaling · basic
- Day-3:How to do vertical scaling ? · basic
- Day4:How to do horizaontal scaling ? · basic
- Day:5TCP vs UDP · basic
- Day6:IP & DNS · basic
- Day7:Client-Server Model · basic
- Day8:HTTP & HTTPS · basic
- Databases (SQL vs NoSQL) · medium
- Caching · medium
- Day9:Latency & Throughput · basic
- Load Balancing · medium
- Indexes & Query Optimization · medium
- CDN · medium
- Proxies · medium
- Message Queues · medium
- Horizontal vs Vertical Scaling · medium
- Database Replication · advance
- Database Sharding · advance
- Consistent Hashing · advance
- CAP Theorem · advance
- Rate Limiting · advance
- Service Discovery · advance
- Event-Driven Architecture · advance
- API Gateway · advance
- Distributed Consensus · expert
- Microservices · expert
- Observability · expert
- Idempotency · expert
- PACELC Theorem · expert
- Two-Phase Commit · expert
- Back-of-Envelope Estimation · expert
- Designing for Failure · expert
- SQL (SQL)
- SQL Fundamentals · basic
- Database Operations · basic
- Table Operations · basic
- CRUD Operations · basic
- Filtering & Operators · basic
- SQL Functions · basic
- GROUPING Data · basic
- Joins · medium
- Constraints · basic
- Subqueries · medium
- Set Operators · medium
- Views · medium
- Indexes · medium
- Normalization · advance
- Transactions · advance
- Stored Procedures & Functions · advance
- Triggers · advance
- Advanced SQL · advance
- Query Optimization · advance
- Database Design · advance
- SQL Security · advance
- Backup & Recovery · advance
- Questions · interview questions
- Django (Django)
- What is Django · basic
- Installing Django · basic
- Features of Django · basic
- MVT Architecture · basic
- Django vs Flask · basic
- Creating Project & Creating App · basic
- Django Project Structure · basic
- URL Routing · basic
- Views · basic
- Templates · basic
- Static & Media Files · medium
- Models · medium
- ORM (Object Relational Mapping) · medium
- Model Relationships · medium
- Migrations · medium
- Django Admin · medium
- Forms · medium
- Authentication · medium
- Authorization · medium
- Middleware · medium
- Signals · medium
- Class Based Views Deep Dive · advance
- Generic Views · advance
- File Handling · advance
- Django REST Framework (DRF) · advance
- Advanced ORM · advance
- Caching · advance
- Asynchronous Django · advance
- Background Tasks · advance
- Interview Questions · interview-questions
- JavaScript (JavaScript)
- JS Introduction · basic
- Variables & Data Types · basic
- Operators · basic
- Control Flow · basic
- Functions · basic
- Scope & Execution · basic
- Closures · basic
- Objects · basic
- Arrays · basic
- Strings · basic
- DOM Manipulation · basic
- Browser APIs · medium
- Asynchronous JavaScript · medium
- Fetch & APIs · medium
- ES6+ Features · medium
- OOP in JavaScript · medium
- Prototype & Inheritance · advance
- Advanced Functions · advance
- Memory Management · advance
- Error Handling · advance
- Modules · advance
- Advanced Async Concepts · advance
- Functional Programming · advance
- JavaScript Internals · advance
- Performance Optimization · advance
- Angular (Angular)
- Angular Fundamentals · basic
- Project Structure · basic
- Components & Templates · basic
- Data Binding · basic
- Directives · basic
- Pipes · basic
- Component Communication · basic
- Lifecycle Hooks · basic
- Routing Basics · basic
- Routing · basic
- API Calls · basic
- Forms · medium
- Routing · medium
- Services & Dependency Injection · medium
- RxJS & Observables · medium
- Authentication & Security · medium
- Component Interaction · medium
- State Management Basics · medium
- Error Handiling · medium
- Perfomance Basic · medium
- Real World Features · medium
- Advanced Angular Architecture · advance
- Change Detection · advance
- Advanced RxJS · advance
- State Management · advance
- Dynamic Rendering · advance
- Perfomance Optimization · advance
- Modern Angular · advance
- STAR (Situation, Task, Action, and Result) (Situation Based Questions)
- Node.js — Server-side JavaScript (nodejs)
- Getting started · basic
- JavaScript on the server · basic
- CommonJS modules · basic
- ES modules (ESM) · basic
- npm & package management · basic
- Asynchronous JavaScript in Node · basic
- The event loop · basic
- Essential core utilities · basic
- process & configuration · basic
- File system basics · basic
- HTTP & HTTPS servers · medium
- Streams · medium
- Events & EventEmitter · medium
- Advanced filesystem · medium
- crypto · medium
- Compression & encoding · medium
- Child processes · medium
- net, dgram & DNS · medium
- readline, timers & scheduling · medium
- Testing & diagnostics (intro) · medium
- Worker threads · advance
- cluster & multi-process scaling · advance
- Performance & tuning · advance
- Debugging & observability · advance
- Security hardening · advance
- Native addons & N-API · advance
- Architecture patterns · advance
- Graceful shutdown · advance
- 100 Questions · interview questions
- MongoDB — Documents & data modeling (MongoDB)
- Introduction · basic
- Shell, Compass & tools · basic
- Databases & collections · basic
- CRUD operations · basic
- Indexes deep dive · medium
- Explain plans & performance · medium
- Aggregation framework · medium
- Schema design patterns · medium
- Mongoose basics · medium
- Mongoose advanced · medium
- Drivers & connection · medium
- Operators for updates & arrays · medium
- Replication & read preferences · advance
- Write concern & read concern · advance
- Multi-document transactions · advance
- Change streams · advance
- Sharding (overview) · advance
- Atlas Search & full-text · advance
- GridFS & large files · advance
- Backup, restore & ops · advance
- AWS Crash Course (AWS)
- What is Cloud ? · basic
- What is AWS ? · basic
- If not cloud ? · basic
- Cloud Computing · basic
- AWS Pricing · basic
- AWS Shared Responsibility Model · basic
- AWS Management Console · basic
- AWS SDKs · basic
- AWS IAM · medium
- Users, Groups, Roles · medium
- Policies · medium
- AWS Organizations · medium
- AWS Cognito · medium
- AWS Directory Service · medium
- AWS KMS (Key Management Service) · medium
- AWS Secrets Manager · medium
- AWS Shield · medium
- AWS WAF · medium
- AWS Inspector · medium
- AWS GuardDuty · medium
- EC2 · advance
- Launching EC2 Instances · advance
- EBS Volumes · advance
- Security Groups · advance
- Key Pairs · advance
- Elastic IP · advance
- User Data Scripts · advance
- Auto Scaling · advance
- Load Balancers · advance
- ALB · advance
- NLB · advance
- Serverless Compute ,AWS Lambda, Lambda Layers · advance
- Event-Driven Architecture · advance
- ECS · advance
- EKS · advance
Benefits: Take a peek at how we care for our employees' holistic well-being with our benefits here .
Job Alerts: Sign up for job alerts here .
Accommodations: We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact accommodations@duolingo.com .
Equal Employment Opportunity: Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Fraud Warning: Unfortunately, there is a rise in scammers pretending to be real Duolingo employees. Duolingo and our employees will never ask for your Social Security number, bank details, or passport info, and we’ll never ask you to deposit a check, purchase equipment, or exchange money during the interview process. Real Duolingo employees always use an email that ends in @duolingo.com or @recruiting.duolingo.com. Stay alert and double-check these details before sharing any information.
By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice .